At Kent Eco Tuning, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use and safeguard your personal information when you visit www.kentecotuning.co.uk or use our ECU remapping and diagnostic services.
We provide automotive services across Medway and Kent and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data controller: Paul Cypher, trading as Kent Eco Tuning (a sole trader business), 198 Wayfield Road, Chatham, Kent, ME5 0HJ.
1. Information We Collect
We may collect and use the following personal data:
- Identity data: name and title.
- Contact data: email address, telephone number and address, including an address needed for a mobile service call-out.
- Vehicle data: vehicle registration mark (VRM), make, model, engine size and mileage. We use this to identify the relevant vehicle and software and to provide the agreed service.
- Technical data: IP address, browser type and information about how you use our website, including information collected through cookies and similar technologies.
- Booking and service data: details of enquiries, quotations, appointments, services supplied, payments and communications with us.
2. How We Collect Your Data
- Directly from you: when you use a website form, contact us by phone or email, contact us through social media, request a quote or book a service.
- Automatically: when you use our website, through cookies and similar technologies, subject to the choices and information described in our Cookie Notice.
3. How We Use Your Information
We use personal data where the law allows us to, including to:
- provide quotations and respond to enquiries;
- arrange and manage appointments, including mobile call-outs;
- supply diagnostic, tuning and other agreed services;
- provide technical support and warranty assistance;
- maintain customer, vehicle and service records;
- manage payments and our business operations;
- improve our services and help keep our website secure; and
- meet legal, accounting or regulatory obligations.
Depending on the purpose, we process information because it is necessary to take steps at your request or perform a contract, to meet a legal obligation, or for our legitimate interests in running and improving our business. Where we rely on consent, you may withdraw it as explained in this Policy and the Cookie Notice.
4. Data Sharing and Third Parties
We may share relevant information:
- with tuning file engineers and software providers, including vehicle-specific technical data needed to generate a tuning file or provide software for your vehicle;
- with service providers, such as IT providers, professional advisers and payment processors, where they help us operate our business;
- with our analytics providers, as described in section 8; and
- with the DVSA, police or other authorities where required by law.
We do not sell your personal data to third parties for marketing purposes.
5. Data Security
We use appropriate security measures to help prevent personal data from being accidentally lost, used or accessed without authorisation. Access to personal data is limited to people and service providers who need it for their work.
6. Data Retention
We keep personal data only for as long as necessary for the purposes for which we collected it, including to meet legal, accounting or reporting requirements.
For information on how Google Analytics retains and deletes data, see Google's official guidance (https://support.google.com/analytics/answer/7667196).
We retain customer records, including vehicle and service history, for six years. We may keep particular information for longer where necessary to deal with a dispute, meet a legal obligation or establish, exercise or defend a legal claim. We securely delete or anonymise personal data when it is no longer needed.
7. Your Legal Rights
Depending on the circumstances and subject to legal conditions, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request erasure of your personal data;
- request restriction of processing;
- object to processing;
- request transfer of data you provided to us, where the right applies; and
- withdraw consent where we rely on consent.
To exercise a right, contact us using the details in section 9. You also have the right to complain to the Information Commissioner's Office (ICO).
8. Cookies and Analytics
Our website uses cookies and similar technologies. Our Cookie Notice at www.kentecotuning.co.uk/cookie-notice explains the cookies we use and how to change or withdraw your choice.
Google Analytics 4
We use Google Analytics 4 (GA4) to understand how visitors use our website and to help us improve it. GA4 is provided by Google Ireland Limited and may involve Google LLC depending on the service and data flows.
GA4 is activated only after you consent to analytics cookies. With your consent, GA4 may collect information such as pages visited, time spent on the website, approximate location, device and browser type, and standard technical and log information. We use this information to produce website statistics. We do not use it to identify named individuals or for advertising.
Our GA4 property has Google Signals, ad personalisation, remarketing and Google Ads data-sharing turned off. If those settings or purposes change, we will review this Policy and the consent arrangements.
We rely on your consent for non-essential analytics cookies under regulation 6 of the Privacy and Electronic Communications Regulations 2003 (PECR) and, where the information is personal data, as our lawful basis under UK GDPR Article 6(1)(a). Our general interest in improving our services does not replace the consent required for non-essential cookies or allow us to continue analytics after you withdraw consent.
GA4 may set:
_ga(Google): distinguishes website visitors for analytics reporting; typically up to 2 years, depending on configuration and browser settings.- GA4 property cookie, name begins
_ga_(Google): stores information used for GA4 analytics, such as session or property information; typically up to 2 years, depending on configuration and browser settings.
The GA4 Measurement ID for our website is G-ZSNKJ8XDLH. The lifespan of a cookie is separate from the period that analytics data is retained in Google Analytics. Our GA4 data-retention setting is 14 months.
PostHog analytics
We also use PostHog for website analytics. With your consent, it helps us understand how visitors use our website so we can improve it. PostHog may set a cookie whose name begins ph_phc_ and ends _posthog.
Like GA4, PostHog loads only after you accept analytics cookies. If you reject analytics cookies, PostHog does not run, no PostHog cookie is set and no PostHog analytics data is collected. We use the information for website statistics only, not for advertising, and we do not sell your data. We remember your choice so you do not have to keep making it.
Changing your choice and transfers
You can change or withdraw your choice at any time using Cookie settings in the website footer. You can also use Google's Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout). The add-on is an additional option and does not replace the website's cookie controls.
Google may process information outside the UK. Where a restricted transfer takes place, it must be covered by an applicable adequacy regulation or appropriate safeguards, such as the UK International Data Transfer Agreement or UK Addendum. Further information is available in Google's data protection terms (https://support.google.com/analytics/answer/11593727) and Google's privacy information (https://policies.google.com/privacy).
9. Contact Details
If you have a question about this Privacy Policy or our data protection practices, contact Kent Eco Tuning:
Email: kentecotuning@hotmail.com
Telephone: 07946 854971
Website: www.kentecotuning.co.uk
Address: 198 Wayfield Road, Chatham, Kent, ME5 0HJ
You can complain to the Information Commissioner's Office at ico.org.uk.